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100.3 The X
Publisher: 100.3 The X... Rocks!
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KDDX FM - XROCK @ 101.1 and 103.5, part of the Duhamel Broadcasting family.

We are 100,000 watt station that reaches 5 states and 50 counties in our region.

We currently feature Lex and Terry in the morning, Lou Brutus' Hard Drive and Hard Drive XL at night and variou

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
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  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: 100.3 The X... Rocks!
  • Key Differentiator
    The X was born in 1995. We don't remember exactly when. The station was originally a terrible pop station for Ontario, Oregon. A man named Bob Lee bought the station and moved the transmitter to its current location in Emmett in 1993 and boosted the power to 100,000 watts. He named it Pirate Radio and literally bought the old swag from Pirate Radio 100.3 in Los Angeles for giveaways. The station was run out of a closet in a drug infested biker bar called Mountain Billards on 15th St. The painted "Pirate Radio" sign was still visible until just a few years ago when the building was sold to a much more upscale location...a Spearmint Rhino gentlemen's club. Pirate Radio was a metal station that played some hard alternative bands. In other words, a lot of Pantera and Soundgarden and Metallica and Jane's Addiction. The station was soon flipped to another company who moved it into a different closet at 5601 Cassia and renamed it The X in 1995. "The X" was meant to be the flanker station for Boise's heritage big ass rock station "J-105." "Pirate" had begun eating into J-105's audience and if you can't beat them, buy them. Tim Johnstone (currently of 94.9 the River) was The X's first PD. The station went very deep and heritage, playing lots of 80's and 90's Alternative and had a very eclectic playlist. The station had an underground following in the north end, but little else. The station, in its first foray into morning syndicated shows, picked up Mark and Brian from KLOS/Los Angeles.
Site Traffic
  • 2807285 Global Rank
  • 587805
    United States
  • 6.43 K Estimated Visits
Traffic Sources
  • Search
    65.17%
  • Direct
    25.55%
  • Social
    9.28%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
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Alexa Traffic Data
Global Rank 2,847,417
980,942
Links In Count 36
20
Social Data
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-1070968419420774
f08c47fec0942fa0
tritondigital.com
direct
18643
19b4454d0b87b58b
sekindo.com
direct
xxxxx
b6b21d256ef43532
spotxchange.com
reseller
84294
7842df1d2fe2db34
spotx.tv
reseller
84294
7842df1d2fe2db34
advertising.com
reseller
7372
advertising.com
reseller
24410
pubmatic.com
reseller
156595
5d62403b186f2ace
google.com
reseller
pub-1320774679920841
f08c47fec0942fa0
openx.com
reseller
540258065
6a698e2ec38604c6
rubiconproject.com
reseller
20130
0bfd66d529a55807
100.3 The X Categories
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Last Updated 1/23/21
100.3 The X advertising reaches 6.43k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on 100.3 The X will allow you to reach consumers in industries or verticals such as .

They are headquartered at Milwaukee, WI, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, 100.3 The X inventory partners include: google.com, tritondigital.com, sekindo.com, spotxchange.com, spotx.tv, advertising.com, pubmatic.com, openx.com, rubiconproject.com, lkqd.net, freewheel.tv, tremorhub.com, telaria.com, smartadserver.com, sovrn.com, lijit.com, rhythmone.com, targetspot.com, appnexus.com.

100.3 The X works with Advertising technology companies such as Facebook Exchange FBX, Rubicon Project, AdPredictive, Aggregate Knowledge, SpotXchange, Eq Ads, Adap.TV, Brilig, Datonics, MLN Advertising, MyBuys, ContextWeb, SiteScout, Connexity, LucidMedia, Simpli.fi, Zenovia, Digilant, Adify, Turn, X Plus One, Rocket Fuel, Index Exchange, Accuen, Bizo, Drawbridge, Experian, Media Innovation Group, Videology, RadiumOne, Brandscreen, Pubmatic, Zedo, Microsoft Advertising, Chango, The Trade Desk, Neustar AdAdvisor, AOL-Time Warner Online Advertising, DemDex, AppNexus, Resonate Insights, Atlas, Yahoo Publisher Network, Openads/OpenX, AdMeld, Dstillery, Undertone, DoubleClick.Net, Evidon, DoubleVerify, BlueKai, eXelate, Yield Manager, Specific Media, Google Adsense, Caraytech e-planning, Segmint, Google Publisher Tag, Integral Ad Science, AudienceScience, Mediaplex, Tapad, Jumptap, Advertising.com, Adition, Improve Digital, IponWeb BidSwitch, 161Media, NetSeer, AcuityAds, Korrelate, PointRoll, IntentIQ, LiveRail, Adconion, AppNexus Segment Pixel, Eyeota, Yahoo Small Business, VINDICO, Falk Realtime, Adform, Yieldlab, Criteo, Magnetic, eyeReturn, AdGear, Vidible, BlueKai DMP, Outbrain, Yahoo Recommends, Apple Auto Link Maker, SkimLinks, Google Ad Partner Services, RealVu, Sourcepoint, TripleLift, MyBuys MyAds, Eye View Digital, Technorati Media, RhythmOne, Criteo Publisher Marketplace, Amazon Ad System, Amazon Associates, Sekindo, Prebid, Tribal Fusion, Burst Media, Yahoo Ad Sync, GumGum, StickyAds TV, Teads, Adobe Audience Manager Sync, Amazon Direct, Facebook Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, RubiconProject Direct, PubMatic Reseller, Sovrn Reseller, SpotXChange Direct, Tremor Video Reseller, OpenX Direct, Sonobi Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, ORC International Reseller, ORC International Direct, AppNexus Direct, AOL Reseller, Sovrn Direct, AOL Direct, Lijit Direct, ShareThrough Reseller, Outbrain Reseller, Fyber Reseller, Outbrain Direct, SpotXChange Reseller, FreeWheel Reseller, GumGum Reseller, Lijit Reseller, Adbrain, Admedo, Adhigh, GetIntent, Synacor Reseller, DistrictM Reseller, 33 Across Reseller, Improve Digital Direct, Comet Cox Media Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Carambola Direct, YuMe Direct, Exponential Direct, Beachfront Reseller, Criteo Reseller, BrightRoll Reseller, RhythmOne Direct, Improve Digital Reseller, RhythmOne Reseller, FreeWheel Direct, IndexExchange Reseller, Triple Lift Direct, IndexExchange Direct, Beachfront Direct, StackAdapt, Media.net, Google Inteactive Media Ads, Omnitag, Intimate Merger, Outbrain Sponsored Content, Sonobi, Sharethrough, Polymorph, Bidtellect, Meme Video, Beeswax, DynAdmic, AdStanding, RUN Ads, SpringServe, Beachfront, Vdopia, Google AdSense Integrator, AdTheorent.
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