In June 2007, GPM Radio announced the launch of an Internet radio broadcasting portal based on the popular resource 101.RU, which in 1996 became the pioneer of Russian Internet streaming.
With the launch of the updated 101.RU portal in Russia, a new page has opened in the history of broadcasting and new media, a qualitatively new service in Runet, designed to satisfy the growing demands of the most demanding Web users.
For the first time in the history of domestic broadcasting and web-streaming on the Internet, professional radio stations independent of the offline product, designed exclusively for listening to the Internet, appeared.
Portal 101.RU is a real virtual radio city in which any visitor can find a station to his taste. Each of more than a hundred stations is its own microcosm, with constantly updated content, a rotation system, and informational content of the surrounding virtual space. The content created by the creative team of “GPM Radio” is universal and is designed for mass domestic and foreign consumers. According to statistics, half of the 101.RU students live abroad.
The portal’s specifics also include the fact that there are author's stations unique to the Web, which are created with the participation and support of cult figures of Russian music. The author station of maestro Vladimir Spivakov, the station of Alla Pugacheva, and the special station “Time Machine” operate on 101.RU.
GPM Radio stations on the portal 101.RU can be listened to in the quality standard of 128 kb / s. There is currently no fee for listening to stations.
All presented radio stations are produced independently.
Digital Audio, Desktop Display, Email, Mobile Display, Social, Desktop Video
- Headline:Online Radio Free
- Self / Managed Service:Managed Service
- Key DifferentiatorToday 101.ru is a major entertainment portal, the main component of which remains online radio. More than 150 music radio stations programmed by a professional editorial board, the latest news from the world of cinema and music, interviews with show business stars, new video clips and much more attract an audience of 25-35 years old young people with an active lifestyle, positive attitude and passion to the portal. . Portal 101.ru as an advertising resource has several advantages. Creating a personal radio for your brand is one of them. This is an exclusive opportunity to create a clear associative series, fill with bright images the idea of ??the advertised product, arouse emotions. After all, the more we manage to identify the brand with the personal preferences of the consumer, the deeper he feels ownership of the brand. Such non-standard finds, coupled with traditional forms of advertising, which include placing banners, branding pages, video advertising, allow our customers to get the maximum benefits from online advertising.