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1951 - On the Air: WXIA-TV's history dates back to 1951 when the station signed on the air as an ABC affiliate. Twenty-nine years later, in September 1980, Channel 11 joined NBC. Early in its history, the station was known as WLWA-TV and operated under the ownership of Crosley Broadcasting. Known from the start as a station with a strong interest in local, live programming, the station was purchased in 1962 by Richard Fairbanks of Indianapolis and officially became WAII-TV, The Eyes of Atlanta. In 1963 WAII-TV introduced News Watch and brought the first woman weather forecaster, Eleanor Knight, to the airwaves, followed by Linda Faye in 1964. Three years later in March of 1967, WAII-TV began broadcasting the news with its first color camera.

1968 - A New Beginning: In 1968 WAII was sold to Pacific and Southern Broadcasting and Channel 11 became known as WQXI-TV until 1974 when the station became WXIA-TV. Two years later, the station adopted the 11Alive name. Ownership of WXIA-TV changed again in 1979 when Combined Communications Corporation signed a deal with the Gannett Company to become one of the largest mergers in media history. In 2015, Gannett spun its publishing properties from its broadcast and digital properties, creating TEGNA Media. TEGNA Media includes 46 television stations (including those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets. TEGNA Media reaches approximately one-third of all television households nationwide In 1996, WXIA-TV was the NBC flagship station of the Atlanta Summer Olympics. Included among the many personalities to work at WXIA-TV over the years were NBC's Stone Phillips and actor Dick Van Dyke. Van Dyke worked as an announcer and audioman. Allegedly, Phillips was discovered waiting tables at an Atlanta restaurant by a station executive. The Dateline anchor went directly from his summer job to the 11Alive newsroom.

Today: 11Alive currently employs more than 200 men and women in the areas of news, engineering, production, promotion, accounting, sales, programming, web design and development, and administrative support. WXIA-DT went on the air October 1998. In 2006, 11Alive became Atlanta's first station to broadcast all local news programs in high definition. Also in 2006, Gannett Broadcasting acquired WATL-TV (Channel 36), and WATL became an affiliate of MyNetworkTV. WATL-TV broadcasts in the digital and HD spectra.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Atlanta News, Weather, Traffic, Sports and Entertainment | Atlanta, GA | 11Alive.com WXIA TV
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Education, Energy and Utilities, Entertainment, Financial Services, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    The Networks of 11Alive can help grow your business 11Alive, 11Alive.com, MyAtl and our digital channels that make up the Networks of 11Alive offer the most powerful and cost-effective way to tell Metro Atlanta about your business. Every week, 11Alive reaches the metro area with our news, sports, and NBC prime time programming. Our website, 11Alive.com, is one of most popular local online destinations in Atlanta. The Networks of 11Alive is the perfect way to get your message out to your prospective customers. We have all the tools that you will need to help create an advertising campaign that will get results. We can provide you research from Nielsen and Leigh Stowell & Company, award-winning commercial and online production, and of course our highly-experienced and creative staff to help you get the most impact for your advertising dollar. Contact our Director of Sales, Tim McNamara with questions or inquires by email at tmcnamara@wxia.gannett.com.
Site Traffic
  • 24920 Global Rank
  • 4941
    United States
  • 6.99 M Estimated Visits
Traffic Sources
  • Search
    51.73%
  • Social
    28.71%
  • Direct
    15.48%
  • Mail
    2.07%
  • Referrals
    1.78%
  • Display
    0.23%
Geography Breakdown
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Alexa Traffic Data
Global Rank 26,593
464
United States Rank 3,944
1,703
United States Page Views 83.1%
5.1%
Top Countries
Top Search Keywords
  • Atlanta
Web Tags

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Encoding

UTF-8
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Mobile App Data
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  • 0 SDKs
  • 11 Total reviews
  • App Url: https://itunes.apple.com/app/wxia/id416834324
  • App Support: http://www.11alive.com/news/local/mobile/iphone.aspx
  • Genre: Weather
  • Bundle ID: com.gannett.wxia.ipad.wsi
  • App Size: 9.5 M
  • Version: 2.8.103
  • Release Date: February 1st, 2011
  • Update Date: March 11th, 2016

Description:

11Alive WXIA TV is pleased to announce a full featured weather app for the iPad.

Features

? NOWrad, the gold standard for radar in the weather industry
? 11 Alive Local Radar
? Exclusive patent pending Road Weather Index showing weather related road hazards
? High resolution temperatures, wind speeds and snow cover
? Real-time earthquake plotting
? Doppler radar storm tracking which identifies severe weather cells and their likely path
? Hurricane, typhoon and tropical cyclone tracking
? Fully integrated GPS and user defined location awareness
? Color coded severe weather alerts from the National Weather Service
? 11 Alive Video Forecasts

Sort by

Moonnsail

Feb 28, 2014

Atlanta 11 Alive Weather App

This app crashes on my iPad EVERY time I try to open it. It did work when I first got it, but now I can't use it at all because it crashes. I deleted it and reinstalled it, but that didn't help. :-(

rampis51

Sep 27, 2013

Not formatting correctly on iPad?

What is wrong with this app. It now does not format correctly on the iPad. Advertising covers map and information?

TheGis

Sep 23, 2013

Ads

Like the app but can not close out the dumb ad in the bottom left corner which BLOCKS my view of any forecast. Dumb.

Cherry log

Sep 20, 2013

Ads too obtrusive

This has been my go-to weather app for quite a while, but now the ads are so obtrusive, I'll be using something else.

Jb sister

Aug 26, 2013

Crashes upon loading this week

Won't load...crashes

Timvasi

Feb 22, 2013

Great when it actually works! (But that's rare)

This is a great app when it actually works. However 9 times out of 10 it does not. Most times the radar does not work and if you look closely you will see a data not available message faintly imposed on the map. This is true for both the iPad and iPhone versions. In its current state, don't bother with this app, the non wiz version covers it.
Ad Intelligence
  • Native
    32.84%
  • Standard
    64.88%
  • Direct
    2.28%
Ads Seen Recently
7,930
Longest Running Ad
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Social Data
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