On June 15, 2017, xAd rebranded to
GroundTruth. The rebrand reflects the company's growing vision for what location can truly accomplish and the scale at which it can be accomplished. To keep digital properties consistent with the new branding, GroundTruth has created a new company page.

  • Company Name:
  • Parent Company Name:
    rebranded to GroundTruth
  • (View Trends)
  • Headquarters: (View Map)
    New York, NY, United States
  • Office Locations:
    New York, Sunnyvale, San Francisco, Atlanta, and Chicago
  • 200 - 500 employees
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Secondary engagement metrics, including Store Visitation Lift to measure advertising's ability to drive in-store foot traffic.
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    We’re obsessed with location. We want to challenge ourselves every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
  • Targeting

    Points of Interest, Events, Location, Weather Triggers, Search Profile. Also: Demographics, Psychographics (Nielsen PRIZM), Content Categories, 3rd Party Data Sources

  • Data Partners
    Placed, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 754694 Global Rank
  • 166016
    United States
  • 452 K Estimated Visits
Traffic Sources
  • Direct
  • Display
  • Mail
  • Referrals
  • Search
  • Social
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 270,014
India Rank 33,102
India Page Views 100.0%
Top Countries
Web Tags


Microsoft Exchange Online
A rich hosted Exchange environment for every user without having to manage a server.
The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.
Sales Engagement Platform.
Office 365 Mail
Email sent from this domain has records showing Office 365 usage.
Organize, prioritize and engage with others on support requests.
Cloud based email provider using Office 365.
Cloud services for Microsoft Exchange designed to remove risk, lower costs and help businesses make sense of their email data.


GoDaddy DNS
DNS services provided by GoDaddy.
GoDaddy Premium DNS
GoDaddy premium DNS.


GStatic Google Static ...
Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.
AJAX Libraries API
The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 0 SDKs
  • 4.33 Avg. Rating
  • 12 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.xad.android.go2
  • App Support: http://www.xAd.com
  • Genre: travel_and_local
  • Bundle ID: com.xad.android.go2
  • App Size: 1.06 M
  • Version: 1
  • Release Date: January 25th, 2012
  • Update Date: January 25th, 2012


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Social Data