Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. For more information, visit www.xaxis.com.

  • Company Name:
  • CEO Name:
    Nicolas Bidon
  • Parent Company Name:
    GroupM, WPP
  • (View Trends)
  • Headquarters: (View Map)
    Saint Petersburg, FL, United States
  • Office Locations:
    New York, London, Singapore, and Florida
  • 500 - 1,000 employees
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Connected TV, Digital Audio, Desktop Display, Linear TV, Mobile Display, Mobile Video, Native, Social, Desktop Video
  • Other
  • Headline:
    The Outcome Media Company
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, eCommerce, Food & Beverage, Retail, Technology
  • Key Differentiator
    Smart companies are successful because they eliminate the complexities in their services, making it easier for consumers to achieve an outcome. Despite years of disruption, confusion and operational risks in programmatic media, Xaxis is putting a stake in the ground to do the same with the programmatic industry. Specifically, it is pioneering what it means for the advertising industry to offer simplicity and accountability to clients. Xaxis vision is built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients. With 1,800 programmatic experts, Xaxis has over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America, and the Middle East.
  • Owned / Operated Properties
    lightreaction.com, plista.com, triadretail.com, bannerconnect.com
  • Programmatic Integrations & Publisher / Inventory Partners
  • Targeting

    Custom Look-Alike Modeling segments, Purchase-based Targeting, Predictive Interest & Intent, B2B Data Targeting, TV Extension, Cross-Device Targeting, Geo-Behavioral and Geo-Fencing (to replace Geographic), Contextual Targeting, Search Retargeting, and CRM / 1st Party Data, Conquesting,(Display) Behavioral, Demographic (Ethnicity, Age, Gender/Orientation, Income, Sex, Employment, Education, Homeowner), Retargeting, Geographic, Dayparting, Outcomes-based

  • Data Partners
    Oracle, BlueKai, Exelate, Nester, Nielsen, Adobe, Factual, LiveRamp, Kantar Shopcom, MasterCard, Dun & Bradstreet, Triad
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Moat, Double Verify, Integral Ad Science
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    All major third party ad servers. (DoubleClick for Advertisers, Sizmek, Videology, Jivox, PointRoll, etc.)
Site Traffic
  • 34165078 Global Rank
  • 1808305
  • 33 Estimated Visits
Traffic Sources
  • Direct
  • Mail
  • Search
  • Social
  • Referrals
  • Paid Referrals
Geography Breakdown
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Alexa Traffic Data
Global Rank 212,467
Turkey Rank 23,125
Turkey Page Views 41.8%
Top Countries
Web Tags


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